C2E

Building a Future-Proof Startup from Day One with TRIMIT

C2E is a newly founded Norwegian equestrian fashion brand with a clear vision: combining deep industry knowledge with a highly digital approach to create efficient operations from the start. Unlike typical startups, C2E founders Marianne Kjærnli Fossum and Lasse Julsen decided early on to invest in technology:

"We are still small, but we think big. And we knew that if we wanted to scale quickly and take on large tasks with significant volume, it would be very unwise to start with a small solution that would have to be replaced later. Our concept really is: 'Go big or go home.'"

The Challenge: Efficient Growth with Minimal Resources

As a small, newly launched brand entering a niche market with unique demands, C2E knew the industry’s traditional margins were limited. They needed an operational model that could deliver high efficiency and support significant growth with minimal resources.

"We are very cautious about costs, trying to keep expenses down as much as possible and handling as much as we can ourselves. We knew that if we wanted to scale quickly and take on large tasks with significant volume, it would be very unwise to start with a small, weak system that would have to be replaced later," Marianne elaborates.

MARIANNE KJÆRNLI FOSSUM

FOUNDER OF C2E

Investing in a Solid Digital Foundation with TRIMIT

Both of the C2E founders were familiar with TRIMIT from their previous roles at Kingsland, another successful equestrian brand. Their previous experience convinced them that TRIMIT was the ideal system for their ambitious plans.

"When we decided to start C2E, our initial thought was perhaps to run something simple for our small-scale beginnings, alongside a basic accounting solution. But we’ve chosen to believe this investment will greatly benefit us in the long run."

MARIANNE KJÆRNLI FOSSUM

FOUNDER OF C2E

C2E Equestrian brand is created and designed to meet all wear and tear for equestrian enthusiasts, all day and everyday!. C2E's mission is to simplify and elevate the equestrian lifestyle with thoughtfully designed, high-quality essentials for riders, horses, and their companions.

C2E chose TRIMIT for three primary reasons:

Resource Efficiency: "People are expensive, so investing a bit more in a system helps us keep our resource expenses low in the long term."

Future-Readiness:"To leverage things like AI or anything new coming down the pipeline, you need a forward-leaning system that continuously develops without incurring costly upgrades."

Operational Seamlessness: Drawing inspiration from industry leaders, Marianne believes that: "The key to success in retail is moving goods as fast as possible, with minimal resistance, maintaining the flow of commerce and information so you don't waste time on non-revenue-generating issues."

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"People are expensive, so investing a bit more in a system helps us keep our resource expenses low in the long term."

MARIANNE KJÆRNLI FOSSUM

FOUNDER OF C2E

The Solution: Fully Integrated Automation and Transparency

C2E’s digital setup includes TRIMIT’s integrated ERP system with a B2B platform, sales agent and integration for accounting and logistics.

"We need systems that enable me to operate with very limited resources and still confidently manage incoming production. Orders, invoices, accounting – it all runs automatically, and I simply push a button to finalize processes. It really is that simple."

Additionally, C2E has ensured full transparency and comprehensive product information for both internal use and customers:

"Anyone, not just store managers with B2B logins, can access our product information. It's essential for us that everyone who needs it has access – not only shop employees."

Corporate Social Responsibility and compliance with transparency laws were built into their digital strategy from day one, ensuring scalability without future adjustments.

"Corporate social responsibility is already addressed, including animal welfare, sourcing details, and clear supplier site information. We’re very rigorous about who we work with."

Staying Ahead of Customer Demands and Regulations

C2E strongly believes in staying proactive and ahead in their market. The decision to choose a future-proof digital platform from day one sets them apart from traditional startups and ensures long-term efficiency and profitability.

"You should never put yourself in a situation where you are falling behind. Always be ahead, so you can focus solely on the customer experience, revenue, and new opportunities – in short, staying proactive and driving growth."

Advice to Digital Start-ups: Invest Digitally from Day One

Marianne offers clear advice for other startups, emphasizing the importance of digital investments from the start:

"Honestly, I believe many companies would achieve far greater success if they started thinking digitally first. Investing in strong digital systems from the outset, rather than spending on expensive store furnishings. We’ve made a conscious choice to start big digitally, because we’re convinced this is the key to becoming competitive and successful.”

She concludes:

“Investing in a solid digital foundation from the outset is not just smart – it’s critical. If your digital infrastructure isn’t strong, you simply won't succeed."

TRIMIT is not just an ERP solution for well-established companies that need to upscale, digitalize or improve their business – it is an ERP for any company that has ambitions and wishes to have a future-proof setup from the beginning.

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