Myrine Antwerp

Myrine Antwerp Prepares for the Future with TRIMIT Fashion

Myrine Antwerp has been selling women's fashion for the past 26 years. Their main market is France, but they sell their products in many other countries in Europe as well. In order to meet the future demands for the fashion industry, Myrine decided to buy a new ERP system in 2012. They wanted a new platform for B2B sales, and TRIMIT Fashion turned out to be perfect for what they wanted.

A Good Business Platform

Before launching TRIMIT Fashion, Myrine had a complicated Navision solution that they used only for finance management. With the new business plan, this had to change.

"We chose TRIMIT because a demonstration showed us it was very good software," says Johan Fouyn, CEO of Myrine Antwerp. "It's based on Microsoft Dynamics NAV, which is a good business platform, and with TRIMIT 70% of the needs for our industry are already standard. The platform is also future proof because of the zero-cost upgrade policy. That ensures that we get new advantages right away."

The fact that TRIMIT Fashion is continuously adapted jointly with the customers also means that TRIMIT users have the option of benefitting from the experience of others.

"In that way the TRIMIT solution forces us to adapt our business," says Johan Fouyn. "This is good, because the fashion industry is moving very fast and we need to evolve to provide the best experience for our customers."

Freeing Resources with the B2B Webshop

Adapting their business to the new B2B portal has proven a good investment.

"At first it was a bit difficult to get our customers to use the B2B portal," says Johan Fouyn. "But our customers are now very satisfied with the solution, because they find it very intuitive to use."

"We currently get 40% of our shop orders through the B2B Webshop, and we hope to get to 60-70% in 2016. It means much less work for us, and of course it works at all hours. We've freed up 10-15% of our time from manual tasks."

Johan Fouyn, CEO, Myrine Antwerp

"We currently get 40% of our shop orders through the B2B Webshop, and we hope to get to 60-70% in 2016," says Johan Fouyn. "It means much less work for us, and of course it works at all hours. We've freed up 10-15% of our time from manual tasks. For us, that's nearly two employees who can now work on developing the company."

A Webshop Platform for the Future

TRIMIT Fashion's B2C Webshop was added to Myrine's sales platform in 2014. Given how online shopping is an international phenomenon, this has allowed Myrine to reach new markets. It's also the future of shopping for some of Myrine's customers.

"About 20% of Myrine's sales already come from the webshop, and I expect those numbers can reach 40% in the coming years," says Johan Fouyn. "We're working to make the shopping experience more attractive, and the B2C Webshop comes well prepared to do that."

It's also been quite easy for Myrine to integrate the B2C solution. There has been a minimum of customization, so they've been able to focus their energies on the other aspects of online sales, like faster deliveries and giving the customers more options.

B-Con Solutions Knows the Fashion Industry

TRIMIT partner B-Con Solutions has about 150 consultants and developers available for TRIMIT implementations in Belgium. And servicing Myrine hasn't just been a matter of setting up an ERP system and web portals. It's also been a continuous cooperation that has helped evolve Myrine as a business.

"We've been very happy with B-Con Solutions," says Johan Fouyn. "The consultant they have working with us has proven very well-informed about the fashion industry. He understands which features are important, he knows the market, and he's been very good at analyzing our business. That, and he's an excellent programmer."

About Myrine Antwerp

Myrine Antwerp was founded in 2010 and consists of Myrine Essentials and Myrine Pure. For the past 26 years Myrine Antwerp has been known for their extensive knowledge in manufacturing and production for women and children apparel. Currently, Myrine Antwerp's brands are available in high-end boutiques across Europe, Japan and Canada, two of which are brand stores in Belgium and France.

About B-Con Solutions

B-Con Solutions is a specialized IT services company. Their core business is the implementation of ERP software tailored to companies in the fashion and textile sector. B-con Solutions has about 150 consultants and developers available for TRIMIT implementations in Belgium. These professionals rely on the b-inside and Abecon Belgium accumulated knowledge and experience with over 100 references in the textile sector and 300 Microsoft Dynamics NAV implementations.

Myrine Antwerp Clothes - TRIMIT Fashion reference

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