| Bruuns Bazaar is a very successful fashion company with more than 1200 selling points all over the world, selling fashion wear to both men and women - visit Bruuns Bazaar's webportal. Femilet is a leading underwear company with a huge selection of lingerie, swim wear, night wear and accessories -visit Femilet's webportal. TRIMIT B2C has made it possible for Bruuns Bazaar and Femilet to market products directly through a webshop, giving customers the opportunity of shopping online. This gives access to a whole new segment of customers – the online shoppers! Online Manager at Femilet, Margaretha Mikkelsen has no doubt in the value of their investment in TRIMIT B2C: “Multichannel retailing is very important for us, the webshop is an extra open door to additional sales and brand awareness -being one of the leaders on the underwear market, it is very important for us to offer our customers both online and offline shopping”. Despite of the financial crisis, e-commerce has a strong presence and a growing number of people are eager online shoppers. However, many companies are still very reluctant about investing in a web shop. Often the reason for this, is that they are nervous about the logistic challenges and fear that it might destroy sales for their primary sales channel - the retail shops. However, according to Margaretha Mikkelsen this was not the case for Femilet:
“We knew that if we were able to tie together all sales channels, the web shop would not be a threat to the web shops influence on our retail shops. Furthermore, we think TRIMIT B2C is a huge opportunity to create traffic via multichannel retailing and brand awareness. We, moreover, think that the webshop is an excellent tool to sell old products through exciting sales activities”.  Richard Lindberg, team leader of TRIMIT webportal solutions explains: "What is important to understand, is that the TRIMIT Fashion out-of-the-box solution is part of the very unique "Zero Cost Upgrade" concept (read more here). This ensures that the end-customer is always on the latest version of TRIMIT on Dynamics NAV. Whenever a new version of NAV is released, a version of TRIMIT will be released simultaneously, including everything from the new NAV version.
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